Six Four One Branding

This project required extensive market research and analysis in order to understand brands within a certain sector, to find a gap where a new brand could flourish. The sector explored here is bookstores. Noticing a gap for late night, adults only book stores for people to relax and share their latest reads, this brand "Six Four One" was created.

Taking its name from the duodecimal number for cocktail books, this brand blends a modern palette with sophistication and comfort. It targets an older audience, whilst simultaneously remaining appealing to a younger market (all of which are over the legal drinking age of course!)